CREATOR MANAGEMENT
We represent creators in self-care and mindset, and the corners of the internet built by women.
IVB Media handles brand partnerships end to end. Sourcing, pricing, negotiation, usage rights, delivery. Creators keep making the work. Brands stop chasing.
Paid properly, every time
A base fee for the work, with affiliate or performance layered on top when it makes sense. What we don't do is affiliate alone.
One niche, on purpose
We do not do gaming, crypto or dropshipping. We do one thing and we know the audience.
Selective by design
Most of what comes in gets turned down. That is the point.
FOR BRANDS
You are not short of creators. You are short of creators whose audience actually overlaps with yours.
We represent a small roster in self-care, manifestation, mindset and everyday wellness. Predominantly female audiences, predominantly the US, predominantly women in their twenties and thirties. If that is not your customer, we are the wrong agency and we will say so.
What we take off your desk
Casting — Matching creators to the brief, not to a follower count.
Briefing and scheduling — Written briefs, agreed dates, no chasing.
Rate negotiation — Priced against real reach and real deliverables.
Usage rights and whitelisting — Scoped and costed up front, so nothing is claimed later for free.
Contracts and approvals — Drafted, reviewed, signed before anything is filmed.
Reporting — Reach, engagement, saves, link performance. Sent, not requested.
The creators we represent turn down most of what comes in. They only take on brands they actually use, which keeps their feeds largely clear of sponsored content. That is deliberate. It is also the reason their audiences listen when they do recommend something.
HOW IT WORKS
Three emails and you have a campaign.
Most agencies make the first step feel expensive. It is one email, and you are not committing to anything by sending it.
You tell us the brief
Product, budget range, timing, and the audience you are trying to reach. A paragraph is enough. If we are the wrong fit, we will say so in the reply rather than waste a call on it.
We come back with names
Creators who genuinely match, with reach, engagement and a full audience breakdown. Usually within one working day. No shortlist of forty profiles for you to sift through.
We handle the rest
Rates, usage rights, contract, briefing, scheduling, approvals and reporting. You approve the content and receive the numbers afterwards. You do not chase anyone.
We reply to every enquiry within one working day, including the ones we turn down.
FOR CREATORS
If your inbox is full of gifted product and discount codes, you are being underpaid.
Brands know exactly what a placement is worth. Most creators are guessing. We close that gap: we price the work against your real numbers, we negotiate the rights they were planning to take for free, and we put it in a contract before anything gets filmed.
No upfront fees — You never pay us to represent you.
No exclusivity you did not ask for — You keep the deals you already have.
You get paid first — A base fee for the work, then commission for us on the deals we bring in.
A rate card built on your numbers — Not a template, not a guess.
Contracts read before you sign — Including the parts about usage rights.
Usage rights priced properly — If they want it in paid ads, that is a separate line item.
We work on commission, agreed with you before we start, and only on the deals we bring in.
TALENT
Our roster is shared with verified brands only.
We do not publish our creators' numbers on a public page. Tell us what you are planning and we will send the creators who genuinely fit, with reach, engagement and a full audience breakdown.
QUESTIONS
The things people email us to ask.
Do creators pay you anything?
No. There is no signing fee, no monthly retainer and no cost to be represented. We take a commission on the deals we source and negotiate, agreed with you up front, and nothing at all on the partnerships you already had.
How long is the contract?
Terms are agreed before anything is signed, and we do not lock anyone in. If we are not bringing you work, there is no reason for you to stay, and the contract reflects that.
Do I have to give you exclusivity?
No. You keep every partnership you already have, and you are free to take direct approaches yourself. We only earn on what we source and negotiate.
When do creators get paid?
Terms are written into every contract before anything is filmed, and we chase the invoice so you do not have to. Standard is 30 days from delivery. We will not agree to a brand paying on performance unless you want that on top of a base fee.
What size creator do you work with?
We care about the audience, not the follower count. A 40,000 account with the right people on it is worth more to most brands than 400,000 of the wrong ones. What matters is that the niche fits: self-care, mindset, wellness and adjacent lifestyle.
We are a brand and we have not run creator campaigns before. Is that a problem?
Not at all, and it is often easier. We will tell you what a placement should cost, what rights you actually need, and what to expect from the numbers. You do not need to have a process in place before you get in touch.
CONTACT
Tell us what you are planning.
IVB Media is run by Ivan Brnjakovic from Bavaria, Germany, working with creators and brands across Europe, the UK and the United States.